Privacy Policy

Last Updated: January 2026

Riverside Lifestyle ("we," "us," "our," or "Company") operates riversidelifestyle.co.uk. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all associated media forms, channels, and platforms collectively referred to as the "Site."

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site. By accessing and using riversidelifestyle.co.uk, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.

Information We Collect

We collect information in the following ways:

• Personal Information: Name, email address, phone number, and other contact details you voluntarily provide through forms or inquiries.
• Technical Data: IP address, browser type, device type, operating system, and pages visited.
• Cookies and Tracking Technologies: We use cookies and similar technologies to track your activity on the Site (see Cookie Policy below).
• Usage Data: Information about how you interact with our Site, including clickstream data, referring/exit pages, and time spent on pages.
• Affiliate Tracking Data: Information necessary to track affiliate commissions, including referral links clicked and conversions generated.

How We Use Information

We use the information we collect for the following purposes:

• To provide, maintain, and improve our Site and services.
• To track affiliate referrals and calculate commissions from our partners, including William Hill and other affiliated operators.
• To conduct analytics and understand user behaviour to optimise Site performance.
• To send you marketing communications, newsletters, and promotional updates (with your consent where required).
• To respond to your inquiries and customer service requests.
• To comply with legal obligations and protect our legal rights.
• To personalise your experience and deliver targeted content.

Cookie Policy

Our Site uses cookies to enhance your browsing experience. Cookies are small files stored on your device that help us remember your preferences and track your activity.

Types of Cookies We Use:

• Essential Cookies: Required for basic Site functionality.
• Analytics Cookies: Help us understand how users interact with the Site using tools like Google Analytics.
• Affiliate Tracking Cookies: Enable us to track referrals and commissions from affiliate partners.
• Marketing Cookies: Allow us to deliver targeted advertisements and measure campaign effectiveness.

Cookie Opt-Out: You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect Site functionality. For more information, visit www.aboutcookies.org or www.allaboutcookies.org.

Third-Party Links

Our Site contains links to third-party websites, including betting operators like William Hill and other affiliate partners. We are not responsible for the privacy practices, content, or policies of these external websites. These third parties have their own privacy policies governing their collection and use of personal data. We strongly encourage you to review the privacy policies of any third-party site before providing your personal information or engaging with their services.

Your interactions with linked websites are solely between you and those third parties, and we assume no liability for their practices.

Your Rights

As a user in the United Kingdom, you have rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, including:

• Right of Access: You can request a copy of the personal data we hold about you.
• Right to Rectification: You can request that we correct inaccurate or incomplete data.
• Right to Erasure: You can request deletion of your personal data (subject to legal obligations).
• Right to Restrict Processing: You can request that we limit how we use your data.
• Right to Data Portability: You can request your data in a structured, portable format.
• Right to Object: You can object to our processing of your data, including for marketing purposes.
• Right to Lodge a Complaint: You may lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.

If you are located in the United States, you may have additional rights under the California Consumer Privacy Act (CCPA) and similar state privacy laws.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected or as required by law. Data retention periods vary depending on the type of data and the purposes of processing:

• Personal Information: Retained for the duration of our relationship with you and for a reasonable period thereafter for record-keeping and legal compliance.
• Affiliate Tracking Data: Retained in accordance with affiliate programme requirements, typically for the duration of the affiliate relationship plus any required lookback period.
• Cookies: Retain for periods ranging from session duration to several years, depending on cookie type.
• Analytics Data: Anonymised analytics data may be retained indefinitely; identifiable data is typically deleted after 26 months.

Where data is no longer required, we will securely delete or anonymise it.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data handling practices, please contact us:

Email: privacy@riversidelifestyle.co.uk
Website: riversidelifestyle.co.uk

We will respond to your request within 30 days of receipt, or as otherwise required by applicable law. If you are not satisfied with our response, you may lodge a complaint with the Information Commissioner's Office (ICO).

This Privacy Policy is effective as of January 2026 and may be updated periodically. We will notify you of material changes by posting the updated policy on this page with a revised "Last Updated" date.